If your website hasn’t had any SEO or Search Engine Optimization done to it then it defeats the purpose of having a website in the first place. It’s like trying to hide your website and your business from the entire world. For people to find your site you need to have SEO done, and correctly.
As in the off-line world, so too in the online world you have to compete with others in attracting customers. It is essential that your site is listed on the front page of the search engine results but there are only ten positions and the sites at the top get most of the traffic.
By using SEO correctly we can help you get your website out to the world… so that it can reach your target market and help raise your revenue.
What is SEO?
Search engine optimization or SEO is a process of improving the page authority and domain authority of your website on the search engines. SEO endeavours to push your web pages to the top of organic or unpaid search results pages of the search engines (Google, Yahoo and Bing). By doing this your potential customers will find your website (rather than your competitors’) when they search online for the products or services that you offer. SEO, done correctly, ensures that your business, your brand will be found easily.
SEO – Why do You Need It?
Simply put – you need SEO because you need customers. Businesses are always in need of more customers. They need leads (potential customers) that they can convert to customers. And without SEO it is much harder to get leads. Studies show that having your site rank highly in the search engine results is more important and more effective for getting leads for your business than email, blogs or social media.
Interestingly, studies have also found that the level of SEO being conducted by businesses is directly proportional to the increased business and number of new customers. They have found that the more up to date and advanced the SEO work undertaken the higher the page rankings obtained.
Search engines are continually refining and updating their algorithms and it is necessary for you to keep up with them as these algorithms will determine which sites get the top positions. This is where an SEO specialist in Melbourne such as DD World Marketing can assist you by taking care of the ongoing SEO work, improving your site’s page ranking and enabling you to gain more customers and enhance revenue.
Put simply – Google has over two-thirds of search engine market share worldwide. And by following Google’s guidelines and recommendations, our search engine optimization services in Melbourne will ensure that your business gets premium rankings and this leads to more customers. By ranking highly on Google your business will also rank highly on all other search engines. When prospects can find you high on Google they can also find you high on Yahoo, Bing or any of the search engines.
White Hat (‘above the board’) SEO
Unlike some other freelancers and agencies, we use “white hat” (legitimate) techniques on your website to ensure they are effective and long-lasting. On the other hand “black hat” techniques try to manipulate the system (such as by keyword spamming) to gain an advantage but sooner or later they result in your site being blacklisted. We employ legitimate techniques for SEO and abide by the latest algorithm updates promulgated by the search engines.
Our SEO Services
Search Engine Optimization starts with keyword research and competition analysis. It involves studying the actual search patterns of current users – that is, it is based on the actual searches that people are making. This enables the most appropriate keywords or search queries to be determined and then utilised so that prospects will find your business. Without shadow of a doubt intelligent and thorough keyword research is critical to the success of your website, and consequently to your business’ profits.
SEO is a science involving the application of complex guidelines and advanced techniques and includes:
- Website architecture
- Content – relevant, optimized
- Linking and inter-linking
- Website promotion
As a dedicated SEO specialist in Melbourne, AU, we work to ensure that your website shows in the top listings of the front page of the search results for your business type, the products you sell and the services you provide.Click to request a quote